Affinity Segments Targeting on GDN - The Results

In the previous blog post entitled ‘Improved Affinity Segment Targeting on GDN’, we explained that we were going to test the new Affinity Segments by creating two ad groups on the Google Display Network. One ad group would target niche interests using standard interests and the other ad group would be set up using the new Affinity Segments. Both of the ad groups were set to target users with the same interests. We wanted to test whether or not Affinity Segments would increase reach and drive a larger scale of high quality traffic to the website, or if the smaller audience of the more familiar standard interest ad group would provide better results.

Improved Affinity Segments Targeting on GDN

Google Improves Targeting on the Google Display Network with Affinity Segments: 

Google has recently introduced Affinity Segments in AdWords. Using 80 unique lifestyle segments such as Golf Enthusiasts and Avid Investors, advertisers can now more easily reach their target audience online based on their interests.

The new Affinity Segments take into account the kind of pages a user visits, together with how long they spend at the site and how often they visit, relating interest categories with each user’s browser.  Segments look at the user’s lifestyle, rather than just one particular interest, allowing advertisers to target users who are likely to be interested in your brand on a much larger scale.