AdWords Continuous Improvement

PPC Management: 

Once you start getting into PPC and learning the terminology, like many digital marketeers, you soon discover how amazing it is as a marketing/advertising tool. I studied marketing and psychology at university and many of the principles are extremely effective when approaching AdWords management.

A philosophy that has really stuck with me is Kaizen. This is a practice that focuses upon continuous improvement. This can be very successfully applied to PPC accounts.

Improved Affinity Segments Targeting on GDN

Google Improves Targeting on the Google Display Network with Affinity Segments: 

Google has recently introduced Affinity Segments in AdWords. Using 80 unique lifestyle segments such as Golf Enthusiasts and Avid Investors, advertisers can now more easily reach their target audience online based on their interests.

The new Affinity Segments take into account the kind of pages a user visits, together with how long they spend at the site and how often they visit, relating interest categories with each user’s browser.  Segments look at the user’s lifestyle, rather than just one particular interest, allowing advertisers to target users who are likely to be interested in your brand on a much larger scale.

Welcome!

Welcome to the new Space & Time PPC Blog! In this blog we aim to educate, inform and provide our thoughts and ideas on the ever-changing landscape of PPC marketing in today's multi-device world!

Our team of dedicated PPC professionals are experts in the field - what we don't know about PPC isn't worth knowing!

Comments are always encouraged as we welcome reader dialogue about our posts. So don't be shy —we’re all ears!

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Cheers, Steve.