In the previous blog post entitled ‘Improved Affinity Segment Targeting on GDN’, we explained that we were going to test the new Affinity Segments by creating two ad groups on the Google Display Network. One ad group would target niche interests using standard interests and the other ad group would be set up using the new Affinity Segments. Both of the ad groups were set to target users with the same interests. We wanted to test whether or not Affinity Segments would increase reach and drive a larger scale of high quality traffic to the website, or if the smaller audience of the more familiar standard interest ad group would provide better results.
