Remarketing Lists For Search Ads:
I recently attended a
Google Engage for Agencies session about Remarketing Lists for Search Ads
(RLSA). Here is a quick overview of what it's all about, how to implement it
and most importantly why you would want to.
Here's Google's definition
of RLSA:
RLSA
helps you optimise your search campaigns by tailoring your ads towards previous
website visitors, increasing the chance of serving the right ad to the right
user at exactly the right moment. RLSA is the first time you can use your
audience data in Google Search campaigns, meaning you can adjust your bids to
reconnect and re-engage your most valuable prospects as they continue searching
on Google.
